Protection of customer data is the process of securing information from https://dataroommanage.blog/the-five-best-examples-of-horizontal-integration/ cyberattackers or accidental leaks, as well as other breaches. CX leaders who prioritize this strategy can deliver tailored experiences that build trust with customers, increase loyalty and boost bottom-line.

Whether it is PII (personally identified information), PII, medical records, financial data, or even a social security number, keeping your customer data secure is vital to maintaining trust. It’s also crucial to follow the privacy laws that govern data, which vary from region to region (PIPEDA is Canada, HIPAA is the US, and GDPR is in the EU).

Create roles based on the duties of each employee and assign permissions in line with the job duties. It is important to ensure that access rights are updated whenever an employee changes roles or moves. It’s important to protect information both while in transit and at rest, with tools like 256-key bit length encryption for email communications or encryption of files on systems as well as servers.

Also, make sure you cut or shred paper copies of customer data prior to throwing them away. And whenever computers are shut down, wipe the hard drive clean or physically destroy it to prevent any information from getting into the in the wrong hands. This simple and proactive step will reduce the risk of data breaches.